In crafting the core narrative of your elevator pitch, try to put yourself in mindset of who you are talking to.
The core story in an elevator pitch in a job interview will be more formal and should include credentials, accomplishments and projects that would most appeal to the person you are meeting with.
Think in terms of a plot line that tells a coherent story. It should reinforce your value proposition that you established in your brand sentence.
It should make clear why you and your accomplishments are relevant in the current market.
