You Are a Brand!
Ben Franklin Award for Best Career Book
Top Ten Employee Training Book in China
Translated into 10 languages
Corporate icons, star athletes, Hollywood entertainers all have what it takes to be in control and in demand – a unique brand.
You Are a BRAND! How Smart People Brand Themselves for Business Success reveals the secrets and principles of how to think like a brand, harness your potential and take charge of your career, your business and your life, whether you aspire to the corner office, an entrepreneurial career, or a fulfilling second act.
Self branding can be subtle or heavy-handed, tasteful or obnoxious, out-dated or up-to-date. But if you don’t participate you will be left behind. Self branding can help you bring maximum benefit to your company and maximum benefit to your most important asset – You.
Have a Taste
Why not read a sample from the book? Download Chapter 1.
Praise for You Are a Brand!
"The idea of self branding is Not Optional in today’s insecure world of commerce. You Are a BRAND! is an excellent and welcome addition to the all too small library on the subject."
Tom Peters, Author of The Brand You 50 and bestseller In Search of Excellence
"There's an old proverb that says 'You eat life or life eats you.' Catherine Kaputa and her brilliant ideas on self branding shows you how to be the diner and not the entrée."
Jay Conrad Levinson, Author of "Guerilla Marketing" series of books
"Each individual is an important contributor to the success of any corporation. Catherine Kaputa's insightful book shows you how to fully realize your potential and how to give yourself and the company maximum benefit."
Bill Roedy, Vice Chairman, MTV Networks
"Corporations strive to market their brands. You should strive to market yourself. Here is an owner’s guide to doing just that."
Steve Rivkin, marketing consultant and co-author of IdeaWise and The Making of a Name
"In this new era of worldwide markets, product branding is a necessity. When jobs across the spectrum of goods and services production are buffeted by global competition personal branding becomes an absolute essential for professional career development. In this book, Catherine Kaputa gives us a no-nonsense kit for survival in the global labor market."
Gregory L. Miller, Chief Economist, SunTrust Banks, Inc.
You Are a Brand! has been translated into ten languages, for instance Chinese, Korean, Japanese, German, Czech, Indonesian, and Portuguese.
The Chinese edition of You Are a Brand! was voted a Top Ten Employee Training Book 2010 in China.
Publisher: Nicholas Brealey Publishing (Boston/London)
ISBN: 978-185788-545-3
Price: $19.95 US
Price: £12.99 UK