Talks for Entrepreneurs
Breakthrough Branding for Entrepreneurs
Branding is not a name or logo design. It is everything you do to market the real, tangible value that your business offers. It means thinking of brand not only in terms of customer interaction, but also in terms of internal company brand and leveraging Brand You as the business owner.This talk will bring branding to life though vivid case study examples that relate to you and your business. You will learn the multi-step branding process – ideas and tips that can move your business forward. You’ll learn the secrets of developing a strong “visual identity” and a powerful “verbal identity” for your business and yourself. You’ll learn new ideas for creating visibility and a “branded experience” and how to expand your community of customers through digital channels.
Grow: From Small Business to Big Brand
Many entrepreneurs get stuck in the small end of small business. They are small businesses that may even bring in a good income for an individual or a small group, but they don’t have the brand visibility, customer relationships, capital or systems in place to grow big. If you are entrepreneur who wants to grow your business into a big brand, you’ll need to focus on branding and marketing tactics that fuel growth and revenue, what I call the 7 Principles that Grow Big Brands. This talk or workshop will bring those growth tactics to life through vivid case study examples.
The Entrepreneur, Branding and the Digital Revolution
The digital world is made for entrepreneurs. The Internet is the low-cost way to create touch points with customers and prospects. The Internet favors the creative and the nimble, the authentic and the personal. In this talk or workshop, you will learn how to harness the power of new media and social media, blogs and other digital channels to build your business.
Clicking: Does Your Brand “Click” with Customers?
Some of the hot ideas in branding today are “brand experience” or “touchpoints” – differentiating your brand and clicking with customers at every touch point or contact point that customers come into contact: the product itself, packaging, store design, presentation in the store, advertising, website and social media, telephone marketing. It’s a holistic way of ensuring that you click with your brand that can make the difference between success and being an also ran.
Breakthrough Branding for Intrapreneurs
Intrapreneurs need to understand the principles of branding as much as any entrepreneur or CMO does if you want to drive your creation to market successfully. It begins with coming up with an innovative idea, positioning the brand, naming the brand, and then working with marketing on designing the brand’s look and feel, messages, and marketing strategy.The more you know about branding, the more successful you will be in conceiving and launching innovative products and services and bring value to your company.
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http://www.youtube.com/watch?v=QwMjvZfH3H4
