Women's Leadership Talks
Women make up over fifty percent of the workforce today, but there are few women occupying top-level positions in companies. Why is that? Many have blamed the "glass ceiling" or the “boys club” for shutting out women.
According to Catherine Kaputa, this is a tired myth because it views a woman as a victim rather as a leader – a doer in charge of her own destiny and career success.
In her book, The Female Brand: Using the Female Mindset to Succeed in Business, and her talks and workshops, Catherine puts forth a different view.
“Women are not in as many leadership positions as men because we have some catching up to do. We aren’t as good as men in branding ourselves and playing the game. I think it’s time that we changed that.”
Business has rules and procedures that men know well. It’s a playing field that men have operated in since they were very young and many women are just beginning to learn about. Winning is the objective and to win men leverage male aptitudes like aggression, personal promotion, a tough skin, and displaying power. Indeed, these aptitudes are the signs of a leader.
Many women, on the other hand, have encouraged to get along rather than compete, to work hard but don’t try to get noticed, to color between the lines rather than take risks.
In her passionate, practical and entertaining talks to women, Catherine Kaputa shows women how to empower themselves to create career success and bring more value to their companies. She offers insight on how women can play smarter, take a seat at the table in business and win harnessing their strengths, aptitudes, and above all, authenticity.